Side quest – Freelance
Afrijerk logo
Branding · Graphic design · Logo
Afrijerk is an exciting venture by a colleague, aiming to introduce the vibrant flavours of African and Caribbean cuisine to Portugal. Specializing in catering small events, Afrijerk's mission is to make these unique and delicious dishes a staple at Portuguese gatherings.
Briefing
Create a logo that embodies the essence of Afrijerk, capturing the spirit of African and Caribbean food while appealing to a modern Portuguese audience. The logo should reflect the fusion of cultures and flavours, creating a visual identity that is as bold and vibrant as the dishes themselves.
Design approach
For this logo, the focus was on creating a strong visual impact that instantly conveys the energetic and flavorful nature of the brand. The flat, 2D monochrome design ensures simplicity and versatility, making it easy to use across various mediums.
